N28
A New Visual Identity
With a redesigned menu, N28 required a visual language that could carry the brand across social platforms, promotional material, and digital display.
The direction centered on cohesion, ensuring every dish, frame, and layout felt part of the same narrative rather than a collection of isolated images.
Alpine Atmosphere
Positioned beside Ski Dubai, N28 leans into a chalet-inspired dining concept.
The visual tone embraced warmth and texture. Soft directional lighting, wood-forward surfaces, deeper shadow, and a grounded color palette to evoke a cosy alpine setting. The imagery balances theme with clarity, allowing dishes to remain vibrant while still sitting naturally within the environment.
The result feels immersive without becoming theatrical.
Built for Screen & Space
The photography was developed to function seamlessly across physical and digital touch points: from in-store digital menus to social media grids.
Compositions were structured with flexibility in mind, ensuring consistency whether viewed horizontally in-store or vertically on mobile platforms.
The outcome positions N28 as a cohesive, design-aware restaurant experience both on-site and online.
