Jesters Jiu Jitsu
Merchandise Campaign
Developed promotional photography for Jesters’ merchandise line, covering performance gear and branded apparel across adult and youth ranges.
The visual approach balanced product clarity with training context, creating imagery suited for online sales, in-gym promotion, and social media rollout. Clean framing and strong athlete presence ensured the pieces felt functional, desirable, and aligned with the gym’s competitive identity.
AJP Worlds Campaign
Produced promotional photography and a competition aftermovie for Jesters athletes competing at AJP Worlds.
Beyond documenting the event, the objective was to uphold sponsor obligations, delivering high-impact content that supported cash partnerships and reinforced athlete visibility.
Jesters also marked a milestone as the first Brazilian Jiu Jitsu gym in the region to financially sponsor its competing athletes, elevating both competitive presence and moving the professional status of the sport forward in the region
Social Media & Podcast Content
Ongoing content development across training sessions, athlete features, and in-house podcast production.
The visual direction leans into documentary-style storytelling, capturing movement, conversation, and the playful culture of Jesters Jiu Jitsu in a way that feels authentic, energetic, and platform-ready. The aim is consistent brand presence without losing the raw edge of the mats.
