Larry Wheels
Larry Wheels & PR
Larry Wheels is a globally recognised strength athlete and digital fitness powerhouse, known for pushing limits across powerlifting, bodybuilding, and strength performance.
For the launch of new PR merchandise, the goal was clear: create promotional visuals that matched the intensity and credibility of the athlete behind the brand.
Performance Equipment
PR’s lifting equipment was captured through intentionally crafted training scenarios, designed to reflect how the gear functions under serious training conditions.
Rather than isolating product details, the focus was on movement, application, and context. Showcasing belts, wrist wraps, straps, sleeves and wraps in structured, high-intensity lift scenarios.
The result: visuals that feel authentic to the sport while remaining intentionally crafted.
Gym Wear Apparel
This campaign centered on how the apparel looks and moves in real gym settings. Highlighting structure, form, and visual impact as much as functionality.
Style-forward imagery built to feel confident on the gym floor and translate seamlessly to social platforms.
